Nanshan Group won the honorary title of “Brand Value Communication Enterprise”

Recently,the 5th China Industry Media Convergence and Development Summit Forum hosted by China Industry Press Association was held in Beijing.Nanshan Group Co.,Ltd.won the honorary title of“Brand Value Communication Enterprise”with its strong corporate capability and brand credibility.This award is the full affirmation of Nanshan Group’s long-term commitment to brand building and brand communication.

For a long time,the Group Company regards brand building as the kernel drive to promote the high-quality development of enterprises.From its inception in the early stage of reform and opening up,it has developed into a large private joint-stock enterprise group that ranks among the top 500 enterprises in China after more than 40 years of hard work.From traditional industries to emerging fields,from diversified products to high-end technology,from livelihood protection to social responsibility,the Group has always adhered to taking the“create high-quality products,build the brand with quality and integrity”as the starting point,taking“enhance brand value,strengthen brand communication”as the brand management strategy;in combination with the diversified industrial system,creating a Chinese brand of the distinctive characteristics integrating product brand,technology brand,service brand and cultural brand as one.In addition to Beijing,Tianjin,Shanghai,Shenzhen,Hong Kong and other places with domestic branches or offices,overseas branches have been set up in the United States,Australia,Italy,Singapore,Germany,Indonesia and many other countries,relying on high quality products and services,highlighting the sign of“Made in China”;“Nanshan+”brands enjoy reputation in the world.Among them,both Nanshan Aluminum and Nanshan Fashion are relying on first-class production technology,perfect industrial chain advantages and advanced science and technology R&D system to respectively become the famous brand benchmarking enterprise and demonstration leading enterprise in their industries,with brand value increasing.

The promotion of enterprise brand value is closely related to enterprise brand communication.The Group has always paid great attention to the establishment and application of brand communication system.In recent years,it has followed the trend of the times and promoted the in-depth integration and development of multi-form media.

Up to now,the Group has built a media communication matrix composed of internal journal,official website,Wechat,Weibo,Little Red book,Toutiao,Channels,Tik Tok,bulletin board,cultural corridor and other diversified communication platforms to promote the construction of corporate culture internally,play the role of cultural“soft power”,and enhance the internal driving force for corporate development.With full use of authoritative mainstream media,industry media and quality media platforms,it has externally formed an all-round three-dimensional brand value communication system integrating new media,network media,television media,print media and outdoor advertising etc.To the outside world,it actively transmits the Voice of Nanshan,spreads the good story of Nanshan,promotes the positive energy of Nanshan,interprets the brand value of Nanshan,and promotes enterprise brand influence and social credibility.

In the future,the Group will continue to vigorously implement the brand building strategy,give full play to the leading role of brand communication,unswervingly take the road of building brands with quality and leading development with brand,center on high quality,focus on positive energy,form large flow,and promote the high-quality development of enterprises with high quality publicity.