Nanshan International Ski Resort | Spotlight on the Launch of Shandong's First Ice and Snow Consumption Season!

On January 14,Shandong's First Ice and Snow Consumption Season and Yantai's Warm Winter Consumption Season officially kicked off at Shandong Nanshan International Ski Resort.The event was jointly organized by the Department of Commerce of Shandong Province,the Shandong Provincial Department of Culture and Tourism,the Shandong Administration of Sports,and the People's Government of Yantai.It aims to stimulate ice and snow consumption vitality and promote the development of the ice and snow economy through a series of exciting activities.

The event not only attracted a large number of tourists but also garnered extensive media attention,with outlets such as Shandong TV,Dazhong Daily,Yantai TV,Jinri Toutiao,and IFENG.COM focusing on the event.They provided in-depth coverage of the event's highlights and the thriving development of the ice and snow economy.

The event site was filled with excitement as leaders from various levels of Shandong Province,Yantai City,and Longkou City,along with corporate representatives,media outlets,and numerous ice and snow sports enthusiasts,came together to witness this significant moment.

At the opening ceremony,Zheng Deyan,Deputy Secretary of the CPC Yantai Municipal Committee and Mayor of Yantai,delivered an enthusiastic speech.He highlighted Yantai's unique advantages and immense potential in ice and snow consumption from the perspectives of"scenery,cuisine,and snow."He emphasized Yantai's commitment to advancing with determination and practical measures to carve out a new track in the ice and snow economy.Following this,Chen Fei,Secretary of the Party Leadership Group and Director of the Department of Commerce of Shandong Province,provided a detailed introduction to the diverse offerings and exciting activities of the Shandong Ice and Snow Consumption Season,envisioning a bright future for ice and snow sports.Additionally,Zhang Xu,Executive Vice President of Trip.com Group Ltd.,announced a green and low-carbon cooperation initiative with Yantai and unveiled the Strategic Plan for Enhancing Yantai's Consumption Capacity.He expressed the company's commitment to working together to promote the development of Yantai's ice and snow tourism industry.

Zheng Deyan,Deputy Secretary of the CPC Yantai Municipal Committee and Mayor of Yantai

Chen Fei,Secretary of the Party Leadership Group and Director of the Department of Commerce of Shandong Province

Zhang Xu,Executive Vice President of Trip.com Group Ltd.

The event featured live connections to branch venues in Jinan,Qingdao,Weihai,and other cities,where the Ice and Snow Consumption Season was simultaneously launched,showcasing the thriving growth of ice and snow sports across the province.Later,attending leaders and guests took the stage together to officially launch Shandong's First Ice and Snow Consumption Season and Yantai's Warm Winter Consumption Season.

After the opening ceremony, attending leaders and guests visited the Ice and Snow Consumption Area, Ice and Snow Industry Area, Ice and Snow Culture Area, and Ice and Snow Tourism Area. In the Ice and Snow Consumption Area, various sections were set up, including areas for renting and selling ice and snow apparel, renting and selling ice and snow equipment, and showcasing Yantai's local delicacies, offering visitors a wide range of consumption options. The Ice and Snow Industry Area highlighted Yantai's development and achievements in the ice and snow industry, drawing significant attention from corporate representatives and visitors. The Ice and Snow Culture Area featured photography competitions and exhibitions, showcasing Yantai's stunning winter scenery and joyful moments of people skating and playing in the snow. Finally, the Ice and Snow Tourism Area presented scenes and route maps for Yantai's ice and snow consumption, providing visitors with convenient travel guides.

The launch of Shandong's First Ice and Snow Consumption Season and Yantai's Warm Winter Consumption Season marks the beginning of a new chapter in the province's ice and snow economy.It also offers a platform for ice and snow enthusiasts in Yantai and across the province to showcase themselves and enjoy the fun of winter sports.

Nanshan will further strengthen its cooperation with all sectors of society,actively responding to the national initiative to promote service consumption and advance the high-quality development of ice and snow sports.By integrating ice and snow sports with tourism,Nanshan aims to bring fresh vitality and momentum to the ice and snow economy in Shandong Province and beyond.