Nanshan Fashion Selected as a Typical Case of Digital Transformation by the Ministry of Industry and Information Technology
Release time：2026-05-07
Recently, the General Office of the Ministry of Industry and Information Technology announced the List of 2025 Typical Cases of Digital Transformation (under the digital "Product Variety, Quality, and Brand-building" initiative). Nanshan Fashion (Stock Code: 300918) was successfully selected for its project "Digital Intelligence-Driven Sustainable Innovation in Apparel Design" as a "Typical Case of Green Manufacturing Driving Sustainable Product Innovation," making it a benchmark enterprise in the textile and apparel industry for leveraging digital intelligence to improve product variety, quality, and brand-building.
Digital intelligence R&D improves product variety
Relying on platforms such as its national-level enterprise technology center, Nanshan Fashion has established a "pyramid" three-tier innovation model and a global R&D network. In collaboration with Australian Wool Innovation, the Woolmark Company, and Italian teams, it has focused on tackling core technologies for green wool processing and achieved breakthroughs in key processes such as integrated spinning and high-efficiency low-temperature dyeing. These efforts have led to dozens of innovative products, including OPTIM outdoor fabrics, antibacterial and antiviral wool fabrics, and 700 g ultra-light suits. Multiple technologies have filled domestic gaps, while the annual commercialization rate of scientific and technological achievements exceeds 95%, accurately meeting the demands of the high-end market and sustainable consumption.
OPTIM outdoor fabrics
Digital intelligence R&D improves quality
Nanshan Fashion has pioneered the "Two Synergies and One Intelligence" quality management model, driven by industrial chain collaborative innovation and industry-university-research collaborative innovation, with digital intelligent manufacturing at its core. By integrating the concepts of green factories and green supply chains, and through upstream and downstream data integration and production process reengineering, it has achieved green and low-carbon manufacturing as well as precise quality control, ensuring product stability and consistency and laying a solid foundation for brand building.
Nanshan Fashion Smart Factory
Nanshan Fashion Smart Warehousing
Digital intelligence R&D improves brand-building
Nanshan Fashion has established a diversified brand portfolio covering multiple well-known brands, including Nanshan Apparel and DELLMA Professional Wear. Focusing on the mid-to-high-end market while expanding into the luxury sector, the company has strengthened strategic customer partnerships through digital operations and precision services. It has been recognized as a Shandong Province High-End Brand Cultivation Enterprise, with its international influence continuing to grow.
Looking ahead, the company will continue to deepen its digital intelligence transformation and green technology research, enrich its product matrix, improve quality standards, and enhance brand value, providing replicable experience for the "Product Variety, Quality, and Brand-building" initiative in the consumer goods industry and supporting China's textile and apparel industry in moving toward the mid-to-high end of the global value chain.
Related information on the "Product Variety, Quality, and Brand-building" initiative
The digital "Product Variety, Quality, and Brand-building" initiative is an important measure introduced by the Ministry of Industry and Information Technology to promote the digital transformation of the consumer goods industry and accelerate the in-depth integration of artificial intelligence with industry. With a focus on the high-end worsted fabric sector, Nanshan Fashion has established a digital foundation built on an intelligent manufacturing platform, intelligent logistics platform, industrial internet system, and quality control platform. By enabling seamless client-side data interaction and equipment ecosystem connectivity, it has achieved transparent and visualized business flow, information flow, and logistics flow, driving flexible manufacturing upgrades and intelligent decision-making, and providing solid support for the implementation of the digital "Product Variety, Quality, and Brand-building" strategy.
