Nanshan Fashion's Professional Attire Recognized among the First "Shandong Renowned Consumer Brands"

On September 23,the Department of Industry and Information Technology of Shandong Province released the first list of"Shandong Renowned Consumer Brands".DELLMA,the professional attire brand of Nanshan Fashion(stock code:300918),was selected under"Contemporary Quality Brands"in the textile industry within the corporate brand category.

Nanshan Fashion's DELLMA brand is positioned as"high-end professional attire manufactured using Italian technology and craftsmanship".It has long served organizations in finance,energy,telecommunications,transportation,and other industries,as well as government bodies including public security agencies,procuratorates,courts,industry and commerce administrations,and tax authorities.

To date,DELLMA has provided professional attire outfitting services and comprehensive solutions for clients'overall clothing image to nearly 10,000 clients,with a market presence spanning 33 provinces,autonomous regions,and municipalities across China.It has received numerous honors,including"Top 10 Professional Attire Brands in China",and has been recognized as a"Well-Known Trademark in China".

Notably,DELLMA has added functional outdoor apparel categories,including shell jackets and down jackets,expanding its product portfolio from business and commuting attire to a full range of clothing solutions for a wider variety of professional settings.

Nanshan Fashion has integrated the entire value chain,from sourcing premium Australian wool and processing combed wool tops through spinning,weaving,dyeing,and finishing to manufacturing worsted fabrics and high-end ready-to-wear garments.This"from pasture to runway"integration gives the company independent control over every stage of production and provides industrial chain support for its full range of apparel.

Inclusion in the first list of"Shandong Renowned Consumer Brands"signifies authoritative recognition of DELLMA across multiple dimensions,including product quality,market performance,and brand influence.Nanshan Fashion will focus on both high-end textiles and apparel and new materials,further strengthen its core advantages across the entire industrial chain,deliver quality through meticulous craftsmanship,and continue to enhance brand quality and elevate its standing.

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The"Shandong Renowned Consumer Brands"initiative focuses on core dimensions including superior quality,outstanding innovation,green and low-carbon practices,and public recognition.It aims to cultivate high-quality consumer brands with strong competitiveness and influence and is a key measure for Shandong to advance brand development in the consumer goods industry and nurture high-quality local consumer brands.The first list of"Shandong Renowned Consumer Brands"comprises 104 corporate brands,18 regional brands,and 8 brands offering products for specific population groups,spanning four major industries:food,light industry,textiles,and pharmaceuticals.